As the sun-drenched days of summer unfold and the fashion world embraces the vibrant hues and breezy styles of the season, the online marketplace Poshmark finds itself once again at the crossroads of trends, consumer behavior, and economic fluctuations. The year 2023 has brought with it a unique challenge for Poshmark sellers – a summer sales slump that has sent ripples through Poshmark’s bustling ecosystem.
In today’s blog, we will discuss the reality of the Poshmark summer sales slump in detail. Moreover, we will share a few tips with you to help you boost your number of daily orders on Poshmark amid the summer sales slump. So let’s begin!
Is Poshmark Summer Sales Slump for Real?
Every year when summer months roll in, sellers on Poshmark often find themselves facing a noticeable slowdown in sales. So this phenomenon, known as the Poshmark summer sales slump is not only for real but also a recurring challenge for sellers.
One major contributing factor to this summer sales slump is the seasonal shift in consumer behavior. As the weather warms up, people tend to spend more time outdoors, engaging in activities like vacations, barbecues, and beach outings.
This shift in focus from online shopping to outdoor leisure means that poshers are less likely to spend significant time browsing through Poshmark listings, leading to a decrease in sales activity.
Moreover, the months of summer often coincide with reduced disposable income, as people allocate their funds towards travel, entertainment, and other seasonal expenses.
This financial constraint can impact buyers’ willingness to make non-essential purchases, further exacerbating the sales slump.
In addition, the types of items that tend to sell well on Poshmark may also contribute to the seasonal dip in sales.
Fall and winter fashion items, such as coats, boots, and sweaters, typically experience higher demand and command better prices during their respective seasons.
In contrast, summer fashion tends to revolve around lighter and more casual attire, which may not carry the same level of urgency or perceived value for potential buyers.
This shift in demand dynamics can lead to a surplus of summer items on Poshmark, resulting in increased competition among sellers and price markdowns which further dampens the sales figures.
5 Strategies to Beat Poshmark Summer Sales Slump in 2023
1- Source and Add More Items to Your Poshmark Closet
During slower sales periods, it’s essential to have a variety of items available in your Poshmark closet. Adding more listings increases your chances of attracting potential buyers who are searching for different types of products.
Look for items in your inventory that haven’t been listed yet, and consider sourcing new items to expand your offerings. Keep your listings fresh and diverse to cater to a wider audience.
By aligning your inventory with the latest fashion trends and seasonal preferences, you can better capture the attention of those buyers seeking weather-appropriate clothing and accessories.
So focus on sourcing and listing summer essentials like lightweight dresses, shorts, swimwear, sunglasses, and sandals.
2- Find Better Ways to Promote Your Listings
Promotion is key to attracting attention to your Poshmark listings. Utilize Poshmark’s features like price drop notifications and offer to likers to engage with potential buyers. Moreover, consider cross-promoting your listings on other platforms or through your email list.
However, if you don’t have time to execute these out of the box promotion ideas then we recommend you to get the Posh Sidekick promoted listing pack that includes everything to make your listings go viral on Poshmark.
From closet promotion and community sharing to listing exposure boosting, you get everything for $14.99 per month. Moreover, your listings get shared by an advertising network that has thousands of closets.
3- Run An Irresistibly Compelling Sale Offer
Offering discounts or running special promotions can entice buyers to make a purchase. Consider offering a summer clearance sale, bundle discount, or buy one get one (BOGO) offer to incentivize shoppers.
Highlight the limited-time nature of your promotions to create a sense of urgency. Make sure your sale prices are competitive while still allowing you to maintain a reasonable profit margin.
4- Build a Strong Social Media Presence
Social media can be a powerful tool for driving traffic to your Poshmark closet and increasing your sales. With just a little effort, you can turn your low-sales Poshmark account into a profit-making business.
Create accounts on social media platforms like Instagram, Pinterest, and TikTok to showcase your items, share styling tips, and engage with buyers beyond the Poshmark community.
Use relevant hashtags, high-quality images, and compelling captions to attract followers and redirect them to your Poshmark listings.
Building a community around your Poshmark brand can lead to loyal customers and increased sales. Moreover, it gives you a competitive advantage over your rival sellers.
5- Use SEO For Your Poshmark Listings
Search Engine Optimization (SEO) can really help improve the visibility of your Poshmark listings within the platform’s search results.
Research relevant keywords that your buyers might be using when searching for products similar to yours. Incorporate these keywords naturally into your listing titles, descriptions, and even in your bio section.
This will not just increase the likelihood of your listings appearing in search results but also being discovered by those buyers who are genuinely interested in your items.
