With over 35 million users and 34 million active listings, Depop is more competitive than ever in 2025—but also full of opportunity. Depop’s users are primarily Gen Z and millennials, with 62.63% female and 37.37% male users, most between 25-34 years old. So, to make it big on Depop, you’ll need smart strategies.
Whether you’re selling pre-loved clothing, jewelry, handmade items, or vintage home decor, understanding what buyers on Depop want is important. From eye-catching listings to strategic pricing, small tweaks can lead to big sales on Depop.
Here are 8 ways you can get more sales on Depop in 2025.
8 Ways to Get More Sales on Depop
1- List Items That are in Demand
Success on Depop starts with understanding what actually sells. While trendy items catch attention, uniqueness is what truly drives the Depop marketplace. The platform’s younger audience gravitates toward unique fashion styles that express individuality rather than just following mainstream fashion.
The best-selling categories include designer pieces, authentic vintage items (over 20 years old), Y2K fashion that captures early 2000s nostalgia, streetwear with urban influences, and truly one-of-a-kind items. Vintage leather jackets, unique bags, statement jeans, and graphic tees consistently outperform other categories because they offer something special that buyers can’t find elsewhere.
Don’t just guess what might sell—research the “Explore Page” regularly. Depop curates this section to showcase styles that perform well, making it an excellent resource for understanding current trends. Remember that most buyers on Depop are on the quest for authenticity above all else. They’re looking for pieces with character, history, and distinctive style elements that help them stand out from the crowd.
Instead of chasing trends, focus on finding exceptional pieces with lasting appeal. The most successful Depop sellers develop an eye for items that combine quality, uniqueness, and that certain indefinable coolness factor that resonates with the platform’s style-conscious buyers.
Also Read: Best Items to Resell for Profit
2- Optimize Your Listings
Your listings should paint a complete picture with words. Describe each item thoroughly enough that someone can visualize it without seeing photos. Every word matters as the entire description is searchable, directly impacting how often your items appear in search results.
Create comprehensive descriptions that include item type, style name, material, detailed color and pattern descriptions, and all relevant measurements. Don’t forget specific details like rise type on pants, neckline styles, or sleeve variations. These descriptive elements not only help buyers make informed decisions but significantly boost your SEO.
Beyond the main description, complete every available field in Depop’s listing form. The color and style selections serve as search filters, drastically affecting visibility. Most critically, use all five available hashtags strategically. Research trending hashtags that accurately represent your item, focusing on style aesthetics like #cottagecore or #darkacademia, genuine vintage periods, desirable brands, and distinctive materials or patterns currently in demand.
The search algorithm favors listings with complete information. Think of each completed field and thoughtfully chosen hashtag as another opportunity for your item to appear in search results. Watch the Explore Page and social media to stay current with hashtag trends, as these shift regularly with the platform’s style preferences.
3- Make Your Product Photos Stand Out
Visual appeal drives sales on Depop more than any other marketplace. The platform functions almost like a curated Instagram feed, with buyers making split-second decisions based on image quality and style. Creating standout photos doesn’t require professional equipment—just attention to detail and consistency.
Clothing items on models deliver exceptional results, showing how pieces look when worn and bringing personality to your shop. A simple phone camera with a tripod and self-timer can create professional-quality modeled photos. If you’re uncomfortable modeling yourself, consider hiring friends or investing in a dress form. The extra effort pays off with higher engagement and faster sales on Depop.
Flat lays offer a viable alternative when modeling isn’t possible. Create a consistent background that complements your items rather than competing with them. Natural light dramatically improves photo quality—position items near windows during daylight hours for the best results. Experiment with creative angles, props that enhance rather than distract, and styling that showcases each item’s best features.
Consider adding short videos to your listings, which significantly increase engagement. Videos allow buyers to see how fabrics move and catch details that static photos might miss. Whatever photography style you choose, maintain consistency across your shop. Cohesive visuals create a recognizable brand identity that keeps buyers returning to your unique aesthetic.
4- List Items with Consistency
Regular listing activity keeps your shop visible in Depop’s algorithm. Even adding just one new item daily signals to the platform that your shop is active, which can boost your visibility in search results and increase overall shop traffic.
Create a manageable listing schedule that works with your routine. Consistency matters more than volume—five items spread throughout the week will likely perform better than twenty items listed all at once. Depop rewards steady activity over listing all items at once.
Track which days and times generate the most engagement for your Depop shop, then prioritize listing during these peak periods. Many sellers find weekends and evenings particularly effective, but your audience might differ.
Most importantly, maintain your listing momentum even during slower sales periods—consistency now builds the foundation for success when buying activity increases during seasonal peaks.
5- Relist Your Items
Refreshing your listings from time to time is a game-changer for Depop’s success. When you refresh a listing on Depop, it jumps to the top of search and feeds, dramatically boosting its visibility to buyers. This simple action can significantly speed up your sales cycle.
The relisting process on Depop is straightforward: select your item, hit “edit,” and then “save.” No actual changes are needed—this action alone bumps your listing to the top. You’ll quickly notice increased engagement through likes, comments, and messages once you make this a regular habit.
You can also use relisting automation tools like PoshSidekick to relist your Depop items in bulk.
6- Send Offers to Likers
Depop notifies you whenever someone likes your item or adds it to their shopping bag. These interactions represent golden opportunities to convert interest into sales. Take advantage of every notification by sending personalized offers to these potential buyers.
Online thrifting has evolved—full-price purchases have become increasingly rare as buyers now expect discounts. By proactively sending offers to likers on Depop, you meet this expectation and create a sense of special value for your interested customers.
Don’t hesitate to reach out to every single liker. Even small discounts can provide the final push a hesitant buyer needs to complete her purchase. This proactive selling approach has become important for consistent sales on Depop.
7- Be Smart with Pricing
Depop can yield higher average sale prices compared to other reselling platforms, but strategic pricing is important. Unlike some competitors, Depop doesn’t offer easy access to completed sales data for comparison research. Instead, you’ll need to evaluate active listings of similar items to gauge appropriate pricing.
Pay attention to your sales patterns. If items sell immediately after listing, you might be pricing too low. Conversely, items receiving numerous likes without purchases could indicate your price point is deterring buyers from taking the final step.
When uncertain, aim higher with your initial pricing. This approach gives you flexibility to offer discounts later through the platform’s offer feature. Remember that you can always lower prices, but starting too low eliminates your negotiation margin and potentially leaves money on the table.
8- Become a Top Seller on Depop
Achieving “Top Seller” status unlocks tremendous visibility advantages that can transform your Depop business. This elite group receives priority placement on the Explore page and higher ranking in Depop’s search results, leading to substantially increased sales on Depop.
Moreover, the Top Seller program provides valuable resources including a dedicated account manager, enhanced seller features, detailed analytics, and exclusive training opportunities. These tools help sustain growth while providing insights to refine your selling strategy.
Earning this status requires consistent performance across multiple areas. You’ll need to maintain strong monthly sales figures, collect positive customer reviews, ship quickly, and strictly follow platform policies. While more demanding than ambassador programs on other platforms, the benefits make this challenging goal worthwhile for serious Depop resellers committed to long-term success.
