Are you curious to know which brands could make you the most money reselling in 2024?
If yes, then let’s talk about BOLO brands. These are brands you should keep an eye out for when sourcing items at thrift stores, garage sales, or clearance sales.
Why? Because you often buy them cheap and sell them for a lot more online.
But there are so many brands out there. How do you know which ones are worth sourcing and listing on online marketplaces?
Well, in this blog, we will tell you the best BOLO brands to resell in 2024. So, let’s begin!
What is a BOLO Brand?
BOLO stands for “Be On the Lookout.” A BOLO brand refers to brands that resellers should keep an eye out for when looking for items to sell at a profit.
These are usually items from brands that are in high demand but can sometimes be found at lower prices. Resellers try to spot these items, buy them at a discount, and then sell them for more money online.
Items from BOLO brands are often hard to find, which is part of what makes them in demand. They could be anything from popular toys to discontinued clothing lines or rare collectibles. The key is that there’s an opportunity to make money by finding and reselling these items.
Best BOLO Brands for Online Reselling by Category
Best Women’s Clothing BOLO Brands
1- Lululemon
Lululemon is one of the popular activewear brands in the US. They make high-quality yoga pants, shorts, and tops that people love. These items often sell for good prices when resold. Why? Because Lululemon stuff lasts a long time and looks good even after lots of use. They don’t go on sale much, so people look for deals on used items. If you find Lululemon gear at thrift stores or yard sales, it’s usually worth buying to resell.
2- Reformation
Reformation is all about sustainable fashion. They offer trendy dresses, tops, and jeans that are popular among young women. These clothes are pretty expensive when new, so people often look for second-hand options. The brand has a strong following because of its sustainable practices. When reselling Reformation items online, you often get good prices, especially for dresses and special occasion wear. Look for clothing items in good condition with no visible wear.
3- Athleta
Athleta is one of the best BOLO brands for women’s clothing. They make workout clothes and casual wear for women. Their stuff is known for being comfy and lasting a long time. Athleta items can be great for reselling because they hold up well and have a loyal buyer base. People especially like their leggings and jackets. When you’re out thrifting, keep an eye out for Athleta gear in good shape – it could be a nice profit-maker.
4- Madewell
Madewell is known for its jeans and casual, cool-girl style. Their clothes are simple but well-made, which is why people like buying them second-hand. Jeans are their big seller– if you find Madewell jeans in good condition, they’re usually worth picking up. Other items like jackets and dresses also do well on online marketplaces. Look for classic styles that don’t show much wear and tear.
5- Levi’s
Levi’s is a timeless BOLO brand that’s been around forever. Their jeans are always in demand, especially vintage styles. When reselling Levi’s, look for older pairs – they often sell for more than new ones! Their 501 and 725 styles are super popular. Also keep an eye out for Levi’s jackets, especially denim ones. Even if they’re a bit worn, people often like that “broken-in” look with Levi’s.
6- Long Tall Sally
Long Tall Sally is a niche brand that makes clothes for tall women. Because it’s hard for tall ladies to find clothes that fit right, this brand has a loyal following. When reselling, focus on pants, dresses, and sleepwear – items where length really matters. These can be hard to find in thrift stores, but if you do spot them, they’re often worth picking up. The brand has stopped making new clothes, so demand for pre-loved clothing is high.
7- Torrid
Torrid is a BOLO brand that specializes in plus-size women’s fashion clothing. They make trendy clothes in sizes 10-30, which can be hard to find elsewhere. When reselling Torrid items, look for fun, colorful pieces in good condition. Dresses, tops, and jeans tend to sell well online. Because new plus-size clothes are expensive, buyers opt for buying pre-loved ones. If you find Torrid items in larger sizes or the latest styles, they could be great for reselling.
Also Read:Top Brands To Sell On Poshmark
Best Men’s Clothing BOLO Brands
1- J. Crew
In 2024, J. Crew is indeed one of the best BOLO brands for online reselling in the men’s clothing niche. They make quality clothes that people love. Their shirts, sweaters, and suits are big sellers. Look for items with the “J. Crew” label, not the cheaper “J. Crew Factory” stuff. Vintage pieces can be worth a lot. Watch for sales and clearance events to get the best deals. J. Crew’s preppy style never really goes out of fashion, so these clothes tend to hold their value well. Blazers and outerwear are also good picks.
2- The North Face
The North Face is a huge name in men’s outdoor clothing and gear. Their jackets are massively popular. People pay good money for used North Face clothing, especially if it’s in good condition. Look for popular styles like the Denali fleece or the Nuptse puffer jacket. Older designs can be worth more than new ones sometimes. Don’t ignore their backpacks and sleeping bags either. Even pre-loved items will quickly if the price is right. The North Face stuff is built to last, which makes them great for online reselling.
3- Patagonia
Patagonia is another men’s outdoor clothing brand that resells really well. The brand has a strong eco-friendly image that buyers love. Their fleece jackets, especially the Synchilla and Better Sweater lines, are always in demand. Look out for their brightly colored vintage pieces from the 80s and 90s – these can fetch high prices. Patagonia’s quality is top-notch, so even used items can sell for good money. Their t-shirts with cool graphics are also worth picking up.
4- Ralph Lauren
Ralph Lauren offers a wide range of men’s clothing styles, from casual to fancy. The Polo line is their most famous, but don’t ignore their other labels. Vintage Polo Sport items from the 90s are super trendy in 2024. Look for clothing items with big logos or interesting designs. Their higher-end Purple Label stuff sells like crazy. Even basic polo shirts can be worth reselling if you get them cheap enough. Ralph Lauren’s classic American style keeps it popular year after year.
5- Buck Mason
Buck Mason is relatively a newer brand, but it’s gaining popularity fast. The brand is best known for basic, well-made men’s clothes with a modern twist. Their t-shirts and henleys are especially popular. Look for their curved hem tees – these are a signature item. Buck Mason stuff isn’t as common in thrift stores yet, but keep an eye out. Their simple style means these clothes won’t look dated quickly. Quality is key with this brand, so make sure items are in good condition.
6- Nordstrom
Nordstrom isn’t a brand itself, but it sells lots of high-end brands. Look for Nordstrom-exclusive lines like Zella or Halogen. Their house brand, Nordstrom Men’s Shop, is good too. The key with Nordstrom items is to focus on quality pieces at a good price. Their semi-annual sales are a great time to stock up. Remember, just because it’s from Nordstrom doesn’t automatically make it valuable – you still need to research the brands.
7- Carhartt
Carhartt is huge in workwear and has become popular in streetwear too. Their men’s jackets and overalls are always in demand. Look for the brown duck canvas material – it’s a Carhartt classic. Vintage pieces can be worth a lot, especially if they’re made in the USA. Even well-worn Carhartt can sell if priced right. Their WIP (Work In Progress) line is popular with younger buyers. Carhartt’s durability makes it great for reselling – their clothes last forever.
Best Handbag BOLO Brands
1- Michael Kors
Pre-loved Michael Kors handbags are quite popular, and they have a massive demand on marketplaces like Poshmark and Depop. Look for classic totes and crossbody styles with the iconic MK logo. Limited edition colors or patterns are especially profitable if you resell them online. When sourcing, focus on well-maintained pieces with clear authenticity markers. Leather quality and hardware condition are key factors in resale value. Popular styles like the Jet Set tote or Mercer satchel tend to sell well consistently.
2- Coach
Another popular BOLO brand for handbag reselling is Coach. Their leather quality helps maintain value, with vintage handbags particularly sought after. When sourcing, check for clear logos on hang tags and hardware. Classic styles like the Willis or Dinky handbags are high in demand in 2024. Don’t overlook wallets and small leather bags, which can be quick, profitable flips. Moreover, learn to spot genuine Coach details. Well-preserved vintage Coach bags often outperform newer styles in the online resale market.
3- Tory Burch
Tory Burch is another well-known luxury handbag brand. Their bags feature bold colors and the recognizable double-T logo. The Fleming and Robinson lines are consistent best sellers. Watch for limited holiday or seasonal releases, which have decent demand too. Authenticity is key – study the lining, zippers, and logo placement. The brand appeals to a wide age range, benefiting online resellers. Consider the bag’s original retail price when setting your resale price.
4- Kate Spade
No list of best BOLO brands list is complete without Kate Spade. Their quirky styles and bright color handbags attract buyers. Their 90s theme women’s handbags are currently trending. Look for unique shapes or themed bags, like the book clutches. Distinguish between Kate Spade New York (main line) and Kate Spade Saturday (typically lower resale value). Check light-colored bags carefully for marks or scuffs. Also, don’t overlook small bags, which also resell well.
Best Footwear BOLO Brands
1- Nike
Nike is a top sneaker BOLO brand for online resellers. People love Nike shoes, especially limited editions and collabs. Sneakerheads go crazy for Air Jordans and rare Nike releases. As an online reseller, you can buy these sneakers at low retail prices and sell them for much more online. Nike also has a strong presence in sports. Their running shoes, soccer cleats, and basketball sneakers are also in demand. Even regular Nike models can be good for reselling if you find them on sale and flip them at the right time.
2- New Balance
New Balance has become super trendy lately. Their retro-style sneakers are very popular among youngsters. Models like the 990 and 550 from New Balance are hot items for reselling on eBay and Poshmark. What’s great about New Balance is that they often do collabs with fashion brands. Their limited editions sneakers and shoes can sell for way above retail price. Keep an eye out for these special releases, as they can help you earn great profits.
3- Hoka
Hoka is newer to the reselling game, but it’s growing fast. They’re known for their super comfy running shoes with thick soles. Runners love them, and now they’re becoming fashionable too. The best Hoka models for reselling are often their limited colorways or collabs. Also, when they release new tech in their running shoes, those can be good to flip. Watch for sales or discount codes to get them cheaper.
4- Vans
Vans are classic skate shoes that never seem to go out of style. They’re not usually as profitable as the others, but they have steady demand. The key with Vans is to look for special editions. Limited Vans releases with popular brands or artists can sell for good money. Also, some of their pro skater models are worth reselling. Vans are generally cheaper than the other brands, so it’s easier to buy a bunch and resell them online.
Best Toys & Collectibles Brands
1- Littlest Pet Shop
Littlest Pet Shop toys are small animal figurines with big heads and eyes. They’ve been around since the 1990s and have a loyal fan base. In the resale market, older and rare Littlest Pet Shop toys can fetch high prices. Collectors often look for specific animals or limited editions. When reselling, look for toys in good condition with no paint chips or scratches. Original packaging can increase value. Some of the most sought-after pets include certain dogs, cats, and rare animals like pandas. Keep an eye out for retired or discontinued models, as these often sell for more.
2- LEGO
LEGO is one of the best BOLO brands in the toy resale market. These plastic building bricks have been popular for decades. What makes LEGO great for reselling is that sets often increase in value over time, especially if they’re no longer made. When reselling LEGO, complete sets in sealed boxes are worth the most. But even used LEGO has value. Rare minifigures or pieces from popular themes like Star Wars or Harry Potter can sell for high prices. Always check if you have all the pieces before listing a set. Clean, well-organized LEGO will sell better than mixed-up pieces.
3- Build-A-Bear
Build-A-Bear offers customizable stuffed animals. While not as collectible as some other toy brands, certain Build-A-Bear products are in demand. Limited edition bears, especially those related to movies or holidays, often sell well. When reselling Build-A-Bear products, look for items in excellent condition with their original outfits and accessories. Rare or retired bears can be worth more. Keep the sound chips if possible, as these add value.
4- Monster High
Dolls, toys, and playsets by Monster High have a strong demand online. While their popularity has decreased since their peak, certain dolls are still sold for higher prices on online marketplaces. When reselling items from Monster High, the condition is key. Dolls in their original boxes with all accessories intact are most in demand. Some of the most sought-after dolls include Comic-Con exclusives or dolls from the early waves of releases.