There are around 2 million active sellers on Depop, and competing with them isn’t easy especially when you are catering to only 3.7 million buyers on the marketplace. So, you have to find ways to increase your sales while surviving cut-throat competition.
Depop Boosted Listings tool is one such way through which you can promote, or we can say “boost” your listings in Depop search results. The Boosted Listings tool will not only get your listings higher on Depop but will also help you drive more sales.
In this blog, we will explain what the Depop Boosted Listings feature is and how it works. In addition, we will find out if it’s really worth it and how much it costs.
What is Boosted Listings on Depop?
Boosted Listings is a great promotional tool by Depop that enables sellers to boost their listings to the top of Depop search results. If you’re a seller on Depop, you can choose to use Boosted Listings to give your items an extra push to reach more buyers.
Basically, what happens is that Depop pushes your listings to the top spot in the search results where more buyers can see them. So, it’s like giving your listings a little boost to help them stand out more and find buyers faster!
How Boosted Listings Work?
Boosted listings are like putting a spotlight on your items when buyers search for them on Depop. Imagine you’re looking for something to buy, like a cool handbag or a new dress. When you search for it, boosted listings make sure certain items pop up right at the top of the search results.
As a Depop seller, you can pick what items you want to boost. It’s kind of like picking your favorites. You just need to go to the “Selling Hub” and select the listings that you want to boost via ‘Boost listings’. A boosted icon will be shown on boosted listings throughout the search, making them prominent in organic search results.
It’s also important to know that only a few of the top search results are boosted, so buyers get to see lots of organically ranked listings too.
Boosted Listings Benefits
Increased Visibility:
Using the Boosted Listings feature puts your listings in front of more eyes. It’s like shining a spotlight on your item in a crowded room. More people see it, which means more potential buyers.
Higher Chance of Selling:
With increased visibility comes a higher chance of selling your item. When you boost a Depop listing, more people see it and you’re more likely to find buyers who want to buy your item.
Faster Sales:
When you boost a listing on Depop, it will most likely sell faster than regular listings. Since more people see them, you’re more likely to get inquiries and offers sooner.
Competitive Edge:
Boosting your Depop listings can give you an edge over other sellers. If someone is searching for an item like yours, they’re more likely to see your boosted listing first.
Control Over Promotion:
Depop’s Boosted Listings feature gives you control over how much promotion you want for your listings. You can choose which listings to boost and how much you want to spend.
How Much Does Depop Boosted Listings Cost?
Using the “Boosted Listings” feature on Depop doesn’t cost anything upfront. If you decide to boost a listing and it sells, Depop will take an 8% fee from the total transaction amount, including shipping costs. This fee is in addition to the usual Depop selling fees and processing fees.
The cool part is that you only have to pay this fee if your item sells through a boosted tile in search. If it doesn’t sell through a boosted tile, you won’t be charged anything.
This setup, known as the ‘no sale, no fee’ model, makes Boosted Listings accessible to all Depop sellers, regardless of their budget. So, you can boost your listings without worrying about any upfront costs.
Final Verdict: Is Depop Boosted Listings Worth It?
Whether the Depop Boosted Listings feature is worth it or not depends on your goals and budget. If you’re looking to increase visibility for your items and potentially attract more buyers, Boosted Listings is indeed beneficial. Moreover, Boosted Listings can help your items stand out among the millions of items on Depop, potentially leading to more sales.
However, it’s also important to weigh the costs against the benefits. If you don’t have a marketing budget, you may prioritize other marketing strategies or focus on improving the SEO of your product listings and making photos better to attract buyers organically.
Ultimately, testing out Depop Boosted Listings and monitoring its impact on your sales can better help you determine if it’s worth the investment or not.
