Want to cash in on the hottest reselling trends of 2025? Knowing which BOLO brands to target could turn your side hustle into serious profit.
The online resale market moves fast, and staying ahead means spotting the next big thing before everyone else does.
This year, sneakers, streetwear, and collectibles are still dominating but which brands will give you the biggest bang for your buck?
Limited editions, viral hype, and timeless classics all play a role in what sells (and for how much). The right picks mean the difference between a slow flip and a sold-out smash.
We’ve done the research, so you don’t have to. Here are the best BOLO brands to resell for maximum profits in 2025. But before that let’s understand what BOLO means in reselling.
What Does BOLO Mean in Reselling?
BOLO stands for “Be on the Lookout” in the reselling community. It’s a term used by resellers to let others know about profitable items they should watch for when sourcing inventory.
When someone shares a BOLO, they’re giving a tip about a specific product that has good profit potential – meaning there’s a significant difference between what you can buy it for at retail stores and what it sells for on platforms like Poshmark, eBay, or Mercari.
BOLOs are commonly shared in online reselling communities, Facebook groups, and forums where resellers help each other find profitable opportunities. The information typically includes the product name, where to find it, the retail price, and the current selling price on various marketplaces.
Best BOLO Brands to Resell Online
Best BOLO Clothing Brands
Reformation
Reformation leads the pack as a sustainable women’s clothing brand that commands high resale prices. Their dresses, tops, jeans, and sweaters appeal to online buyers who support sustainability and are willing to pay premium prices.
If you find Reformation dresses and tops at thrift stores, expect to resell them for $50-$100, making them incredibly profitable for reselling. The brand’s focus on sustainability and trendy designs creates strong demand on pre-loved marketplaces.
Benetton
Benetton stands out as one of the BOLO brands to resell online because it caters to both men and women with timeless designs. The Italian brand’s colorful knitwear and classic pieces maintain their value well in resale markets.
Their widespread recognition helps items sell quickly online. The incredible quality of Benetton’s clothing means pieces look great even after years of wear, making them attractive to secondhand buyers.
Oiselle
Oiselle dominates the women’s running apparel market with high-quality sports bras, tights, tank tops, and sweatshirts. Athletic wear from this brand resells exceptionally well because runners value quality gear that performs.
The brand’s loyal customer base always actively looks for discounted Oiselle items online. Their activewear often retails for $60-$120 new, so finding them at thrift prices creates significant profit margins for smart resellers.
Boden
Boden secures BOLO status because its distinctive prints and quality material create devoted buyers on the quest for past-season pieces. Focus on their colorful dresses, embroidered tops, and children’s character clothing that parents love.
These items originally cost $60-$120 but resell consistently for $20-$50. The brand’s unique patterns and excellent fabric quality make pieces instantly recognizable to buyers who actively search for specific Boden designs online.
Rails
Rails claims BOLO champion status because their trendy button-down shirts and casual dresses offer massive profit opportunities for online resellers. Try to source their famous plaid flannel shirts, silk blouses, and flowy sundresses that retail for $100-$200.
Celebrity endorsements and social media buzz keep demand sky-high for Rails pieces. Even shirts with minor wear resell for $40-$90, making this contemporary brand one of the most profitable BOLO brands for experienced resellers.
Lacoste
Lacoste is another BOLO brand that you should be reselling in 2025 because it offers accessible luxury with strong resale value. The brand’s iconic polo shirts and knitwear maintain their quality and desirability in the secondhand market.
Focus on selling classic polo shirts, especially vintage pieces from the 1980s and 1990s, tennis-inspired sportswear, and signature knitwear items. Lacoste’s widespread recognition means buyers trust the brand, making items easy to resell quickly for consistent profits.
Kobi Halperin
Kobi Halperin offers exceptional BOLO potential for online resellers who understand luxury women’s fashion. This designer brand commands high prices due to its unique Eastern European-inspired designs and handcrafted details.
Target clothing items with intricate embellishments, statement dresses with artistic prints, and tailored jackets that showcase the brand’s attention to craftsmanship. The brand appeals to women who are on the quest for unique fashion, creating a dedicated buyer base willing to pay premium prices even for pre-owned clothing items.
Ted Baker
Ted Baker excels as a BOLO brand because it bridges the gap between high street and luxury fashion. This quintessentially British brand maintains strong resale value across all categories.
Focus on reselling their signature floral print dresses, tailored blazers, quirky accessories with playful details, and both menswear and womenswear basics.
Ted Baker’s global recognition and distinctive aesthetic make items highly searchable online, ensuring quick sales and reliable profits for beginner resellers.
Peruvian Connection
Peruvian Connection ranks among the top BOLO brands in 2025 due to its premium pricing and loyal customer following. The brand’s focus on luxury alpaca and cotton garments creates lasting value in the resale market.
Prioritize selling their signature alpaca sweaters and cardigans, flowing midi and maxi dresses, tailored pants and designer jeans, and cozy sleepwear pieces. The brand’s emphasis on quality materials and timeless designs means items retain their appeal and value, making them excellent investment pieces for online resellers.
Christy Dawn
Christy Dawn is another BOLO brand in the sustainable fashion category, where ethical production meets high resale values. The brand’s commitment to regenerative practices and timeless design creates strong demand among environmentally conscious consumers.
Focus on reselling their signature vintage-inspired dresses, particularly prairie-style midi dresses, romantic maxi dresses with floral prints, and limited-edition pieces made from deadstock fabrics.
The brand’s ethical reputation and Instagram-worthy aesthetics drive consistent demand, making their women’s clothing pieces highly profitable for resellers targeting the sustainable fashion market.
Best BOLO Footwear Brands
New Balance
New Balance is the OG BOLO brand in the footwear category, and its vintage and limited edition running shoes and sneakers command premium prices. The brand’s retro running shoes, especially models from the 990 series and collaboration releases, sell quickly online.
Online resellers are actively looking for rare colorways and discontinued styles, making older New Balance sneakers goldmines for resellers. You should also focus on hunting vintage pairs at thrift stores and estate sales, as these often sell for 2x of their purchase price when authenticated properly.
Nike
Nike reigns supreme in the sneaker resale world due to its massive global appeal and limited release strategy. Jordan retros, Air Max classics, and collaboration sneakers generate the highest profits for resellers.
The brand creates artificial scarcity through limited drops, driving up demand and prices significantly. Hunt for older Jordan models, vintage Air Force 1s, and any collaboration pieces with other brands or celebrities.
Nike’s swoosh logo alone guarantees buyer interest, making it easier to resell inventory quickly. Even worn Nike shoes often sell for more than other brands’ new releases.
Vionic
Vionic is another top BOLO brand in the footwear category because health-conscious consumers pay premium prices for orthotic footwear. The brand’s podiatrist-designed shoes appeal to people with foot problems who prioritize comfort over fashion.
You should be reselling Vionic sandals, walking shoes, and dress shoes, as these categories will perform best in 2025. Professional women and older adults actively look for Vionic footwear. Since Vionic shoes are generally high in price, find them at discount stores or clearance sales to make good profits by reselling them on marketplaces like Poshmark and Depop.
Dansko
Dansko represents one of the best BOLO opportunities in professional footwear because healthcare workers and service industry employees depend on these shoes. The brand’s clogs and professional shoes command consistent resale prices due to their durability and comfort reputation.
Focus on classic Dansko clogs in popular colors like black, white, and brown, as these sell fastest to nurses and restaurant workers. Limited edition prints and discontinued styles also attract buyers who appreciate the brand’s quality craftsmanship. Since these shoes often last for years, even gently used pairs maintain strong market value among professionals.
Hoka
Hoka has emerged as a premier BOLO brand due to the running boom and maximum cushioning trend. Runners pay top dollar for these thick-soled shoes that reduce impact and improve performance.
Try sourcing popular models like the Clifton, Bondi, and Speedgoat series, which consistently sell above retail prices when discontinued. The brand’s limited colorways and collaboration releases with outdoor companies create collector interest beyond just runners.
Hoka’s premium pricing and loyal customer base mean even older models retain value well, making them excellent investments for patient resellers who understand the athletic footwear market.
Also Read: How to Make Money Reselling Online
Best BOLO Collectibles & Toys Brands
LEGO
LEGO stands as the ultimate BOLO brand because retired sets often double or triple in value within just a few years. Limited edition Creator Expert sets, discontinued Star Wars collections, and rare minifigures command premium prices from enthusiast buyers.
The brand’s quality construction means pieces rarely break, keeping resale values high. Focus on sealed boxes from popular themes like Harry Potter, Architecture, and exclusive convention releases. Even opened sets with complete pieces and instructions sell well since LEGO maintains strict quality standards that buyers trust.
Littlest Pet Shop
Littlest Pet Shop creates incredible resale opportunities because certain rare pets sell for hundreds of dollars each. The original 2005-2012 series generates the highest profits, especially pets with blue eyes, special markings, or unique accessories.
Collectors pay premium prices for complete playsets, rare animals like the pink and white cat, and pets with manufacturing errors that make them one-of-a-kind. The brand appeals to both nostalgic adults and young collectors, creating steady demand. Search for lots at garage sales and thrift stores where sellers often undervalue these tiny treasures.
Kidrobot
Kidrobot excels as a BOLO brand because it bridges street art and collectibles, attracting both toy collectors and art enthusiasts who pay high prices. Limited edition Dunny figures, especially artist collaborations and convention exclusives, often sell for up to three times their original retail price.
The brand’s blind box format creates artificial scarcity that drives values up significantly. Target rare colorways, chase figures, and pieces signed by featured artists. Kidrobot’s adult collector base has disposable income and pays premium prices for pieces that complete their collections or represent their favorite artists.
Kaiyodo
Kaiyodo dominates the high-end figure market because their incredible attention to detail and limited production runs create instant collectibles worth serious money. Their Revoltech action figures and detailed anime statues appreciate rapidly, especially exclusive releases from Japanese conventions or limited retailer variants.
Collectors worldwide compete for pristine condition figures with all accessories and original packaging intact. Focus on popular anime series, movie tie-ins, and figures with interchangeable parts or special effects. The brand’s reputation for quality means even opened figures retain significant value when complete and well-maintained.
Build-A-Bear
Build-A-Bear succeeds as a BOLO brand because discontinued bears and limited edition releases become highly sought after by collectors who missed original releases. Seasonal bears, movie tie-ins, and collaboration pieces with popular brands often triple in value within months of selling out.
The emotional connection people have with specific bears drives prices up dramatically. Target rare pieces from discontinued lines. Collectors pay premium prices for bears in excellent condition with original tags, certificates, and accessories, making this brand surprisingly profitable for online resellers.
Best BOLO Kids Brands
Hanna Andersson
Hanna Andersson stands out as a top BOLO brand because parents trust their reputation for durable, comfortable baby and kids’ clothes. You should be selling their signature organic cotton basics, colorful striped dresses, and seasonal collections in 2025 if you want to make good profits.
The brand’s Swedish-inspired designs and excellent fabric quality mean items maintain their shape and color after multiple washes. Parents know Hanna Andersson pieces last through multiple children, making them eager to buy secondhand ones at good prices.
Janie & Jack
Janie & Jack targets the sweet spot between classic style and modern appeal, making it perfect for online reselling. Target their special occasion outfits, seasonal collections, and coordinating sibling sets in sizes 0-18.
The brand puts contemporary twists on timeless fashion for girls, boys, toddlers, and babies, creating pieces parents love for photos and special events. Their higher retail prices mean even used items command strong resale values, especially during back-to-school and holiday seasons.
Primary
Primary has revolutionized kids’ fashion with its simple, high-quality approach to children’s clothing in every color imaginable. Focus on selling their basic tees, leggings, and rainbow collections that appeal to parents on the quest for versatile wardrobe staples for their kids.
The brand’s commitment to simplicity, quality, and inclusivity resonates with modern families who want mix-and-match pieces. Their solid colors and classic cuts never go out of style, ensuring consistent demand in the resale market year-round.
Little Sleepies
Little Sleepies dominates the children’s sleepwear market, making their pieces incredibly profitable for resellers. Concentrate on selling their signature bamboo pajamas, matching family sets, and seasonal print collections that parents adore.
The brand creates some of the softest, most comfortable kids’ pajamas available, using bamboo fabric that stays cool and gets softer with each wash. Parents often buy multiple sets and actively search for discontinued prints, creating a thriving secondary market for online resellers.
Quincy Mae
Quincy Mae has captured hearts with their cozy essentials and unique prints that blend comfort with timeless style. Focus on selling their organic cotton basics, seasonal prints, and coordinating sets that mothers always look to buy for their little ones.
The brand’s trusted comfort and unique aesthetic have won over parents on the quest for quality clothing pieces with character. Their limited seasonal releases and organic materials justify higher price points, while the Instagram-worthy designs ensure strong demand from style-conscious parents in the resale market.
