Changing your Etsy shop name might seem like a big decision, but it’s actually a very simple process. Your Etsy shop name represents your business and helps buyers find and remember your business.
However, you might want to change your shop name because the items you are selling have changed, you want a more professional shop name, or your shop name no longer fits your vision.
The good news is that Etsy allows you to change your shop name without losing your reviews, sales history, or even customers. However, there are some important things to consider before changing your Etsy shop name.
In this guide, we will explain to you how to change Etsy shop name. Moreover, we will discuss how often you can change your Etsy shop name and why you might not be able to change your shop name on Etsy.
So, without further ado, let’s begin.
Is It Ok to Change My Etsy Shop Name?
Yes, it’s generally okay to change your Etsy shop name. Etsy allows sellers to do this, and it won’t hurt your shop’s visibility in search results. Many sellers use this as a chance to rebrand and make their shop name more appealing or relevant.
Also, changing your Etsy shop name helps attract new customers, especially if your current name no longer fits the items you are selling. It’s a simple way to refresh your business brand without starting over completely.
When you change your Etsy shop name, your shop’s web address (URL) also changes. But don’t worry as Etsy automatically redirects your old shop link to the new one.
This is done using 301 redirect, which helps search engines understand the change and keeps your Etsy shop SEO strong.
If you’re thinking about rebranding or just want a fresh start, changing your Etsy shop name is a safe and useful option. Just make sure your new shop name follows Etsy’s rules and fits your shop’s identity.
Can I Delete My Etsy Shop and Start Over with the Same Name?
No, you can’t delete your Etsy shop and start over with the same name. Once a shop name is used on Etsy, it’s permanently reserved and cannot be used again by you or anyone else, even if the shop is deleted.
How to Change Etsy Shop Name?
- First, go to Etsy.com and log in to your account.
- Next, click on the “Shop Manager” icon on the top right of the page, next to the profile icon.
- Then, go to “Settings” on the left-hand side menu.
- After that, go to “Info & Appearance.”
- Click the “Change” link, right next to the shop name.
- Enter your new shop name and click the “Save” button.
- Lastly, a pop-up will appear, saying “Please confirm you want to change your shop name.” Click the “Change Shop Name” button.
How Long Should an Etsy Shop Name Be?
Your Etsy shop name can be up to 20 characters long. It cannot include spaces, punctuation, or special characters. Keep it short, memorable, and easy to spell for better branding.
Also Read: How to Change Your Poshmark Username
Why Can’t I Change Etsy Shop Name?
You may not be able to change your Etsy shop name if it violates any of Etsy’s guidelines or if you’ve already changed it five times.
Etsy limits name changes to prevent misuse. If you’ve hit the limit, you’ll need to reach out to Etsy support to request another change.
How Often Can I Change Etsy Shop Name?
Before your Etsy shop goes live, you can change the name as often as you like.
However, once your Etsy shop is live, you can only change your Etsy shop name 5 times.
Also, you must know that after each change, the old shop name becomes permanently unavailable.
